Last January, the designer contestants of Hot Young Designers had their second group learning session. They enthusiastically learned from their guest speaker, Aries De Guzman, from Erzullie. Erzullie is owned and designed by Bernalyn Cuevas, a nursing graduate from Philippine College of Health and Sciences, and Raisa ‘Aries’ De Guzman, a humanities and political economics graduate of University of Asia and the Pacific. Both are plus size stylists. Aside from the fashion line, they also offer styling services for all kinds of events.
Erzullie is a high fashion plus size line that caters to female young adult (fashionista) subgroup. It aims to promote the fierce and sexy image of the plus size women to the plus size women by means of fashion.
During the discussion, the designers learned more about knowing and identifying their own target market. They were taught tips on how to start a retail business, and were given advice based on experiences of the guest speaker.
Hot Young Designers second quarter collection is available online. Visit http:// hotyoungdesigners.com/shop. Erzullie is available at BACKSTAGE STORE (SERENDRA), SUENO, (MAKATI CITY) and CINDERELLA (GLORIETTA 3).